Total Rush, one of Victoria’s leading cycle retailer staged a brand re-launch and charity event on Thursday 5 December attended by 130 customers, team cyclists and supporters. Roughly an equal number of men and women attended.
The launch included a charity auction which raised $4,500 for Freedom Wheels through the sale of a Specialized SWorks Tarmac road cycle frame.
A number of elements at the event were employed to promote and reinforce the Total Rush brand which is based on two distinct colours, a vivid pink and black, the colours that have become synonymous with our brand, our cycle teams, rides and events. Complementing the brand promotion on the evening were two female body-artists whose partly clad bodies were painted to resemble the Total Rush riding kit.
While the body artists were topless, which is part of their artistic presentation, their support for the event was extremely tasteful in execution and not sexually offensive. At no stage did any of the guests object to their presence and none departed early or complained. In fact the opposite was the case with comment made about the creative approach taken and many female guests requested that their photos be taken with the artists.
Had Total Rush believed the use of body artists would offend, we would have sought an alternative promotion on the night.
The concept for using body artists came from other organisations that have engaged the same talent who are booked through a professional agency. Such organisations include a major luxury car company and a breast cancer organisation, as well as many others. Total Rush adopted the concept because of its successful use by other organisations and believing it to be an appropriate way to communicate our brand; the concept was strongly endorsed by our guests.
Total Rush has a track record of supporting charities, individuals and others and we strongly believe the company is a good corporate citizen. The company and its employees do not condone the blatant abuse of women, the female form, or any individuals, and we submit that our track record demonstrates our dedication to responsible behavior and tolerance.
Welcome to the Total Rush's grand opening extravaganza!
After several weeks of renovations, Total Rush in Richmond, Australia's original Specialized concept store, has completed their massive million dollar renovation!
To help celebrate this momentous event we would like to invite you come and help us launch it's new look at our Grand Opening Extravaganza!
When: Thursday the 5th of December 7pm – till late
Where: 345 Punt Road, Richmond.
What: Drinks and Nibbles provided.
We look forward to seeing you then!
Total Rush is having a complete makeover!
Specialized has saved the best dealer till last and is starting our store renovations this Monday, so we desperately need to clear the floors to make room for the builders.
To do this, we will be holding Australia’s BIGGEST Specialized sale!
Savings will be store wide with bikes, parts and accessories all discounted
We will be posting a complete list of sale frames & bikes within the next 24 hours, but to wet your appetite we’ve slashed 30% off all Assos clothing, 20% off Mavic wheels to get the ball rolling
“Like” and “share” this post on your Facebook page and we will give away a Garmin 800 performance bundle valued at $669 and a Pair of S-Works Road or Mtn Shoes valued at $449 to two lucky person. Drawn 18/10/2013
Sale starts 11th Oct – Till 21st or until stock is sold out.
*Floor Stock only
Rush Cycling St. Kilda is proud to announce we now have a full time Body Geometry Fit Technician based in-store. Mick Scicluna has recently come on board with a wealth of cycle industry experience and excited to start fitting up all cycling enthusiasts. Wether you are a mountain biker, road cyclist or recreational cyclist a Body Geometry Fit will help you find the optimum balance between comfort and efficiency.
For the first 5 customers that book appointments with Mick at St. Kilda we are offering a free set of Body Geometry Footbeds valued at $65! To make an appointment please call: 03 9537 0522
All new 2014 Specialized bikes and equipment have arrived. It’s time to pull back the curtain on all of the amazing new gear we’ve been dying to show you. Browse the bike and equipment pages on the Specialized site and be sure to visit Total Rush Richmond and Rush Cycling St. Kilda to see it for yourself!