Live to Ride, Ride to Live
Website URL: http://www.totalrush.com.au/rush
Total Rush, one of Victoria’s leading cycle retailer staged a brand re-launch and charity event on Thursday 5 December attended by 130 customers, team cyclists and supporters. Roughly an equal number of men and women attended.
The launch included a charity auction which raised $4,500 for Freedom Wheels through the sale of a Specialized SWorks Tarmac road cycle frame.
A number of elements at the event were employed to promote and reinforce the Total Rush brand which is based on two distinct colours, a vivid pink and black, the colours that have become synonymous with our brand, our cycle teams, rides and events. Complementing the brand promotion on the evening were two female body-artists whose partly clad bodies were painted to resemble the Total Rush riding kit.
While the body artists were topless, which is part of their artistic presentation, their support for the event was extremely tasteful in execution and not sexually offensive. At no stage did any of the guests object to their presence and none departed early or complained. In fact the opposite was the case with comment made about the creative approach taken and many female guests requested that their photos be taken with the artists.
Had Total Rush believed the use of body artists would offend, we would have sought an alternative promotion on the night.
The concept for using body artists came from other organisations that have engaged the same talent who are booked through a professional agency. Such organisations include a major luxury car company and a breast cancer organisation, as well as many others. Total Rush adopted the concept because of its successful use by other organisations and believing it to be an appropriate way to communicate our brand; the concept was strongly endorsed by our guests.
Total Rush has a track record of supporting charities, individuals and others and we strongly believe the company is a good corporate citizen. The company and its employees do not condone the blatant abuse of women, the female form, or any individuals, and we submit that our track record demonstrates our dedication to responsible behavior and tolerance.
We are the first Specialized store in Oz to get our hand's on the new 2014 S-Works Epic World Cup! 9.6kg without pedal's! These beast's are already sold but be sure to get in quick to check them out and place an order for the next shipment due very very soon!
Just when you thought they couldn't get any better.... the new 2014 S-Works Mountain Bike Cross Country shoes have just arrived. We now have a full size range in-stock at Total Rush and Rush Cycling St. Kilda. Get in fast though, limited stock available!
Welcome to the Total Rush's grand opening extravaganza!
After several weeks of renovations, Total Rush in Richmond, Australia's original Specialized concept store, has completed their massive million dollar renovation!
To help celebrate this momentous event we would like to invite you come and help us launch it's new look at our Grand Opening Extravaganza!
When: Thursday the 5th of December 7pm – till late
Where: 345 Punt Road, Richmond.
What: Drinks and Nibbles provided.
We look forward to seeing you then!
This Saturday is our monthly Women's Ride, meet at the cafe 7am for a coffee before rolling off, we have a no drop policy! All Welcome!
Total Rush is a proud sponsor of Chain Reaction, this is a night not to be missed tickets are limited so get in quick.
Just seven years ago, after a life changing emergency with his newborn daughter, Berrick Wilson established Chain Reaction - to bring together like-minded executives, with a passion for cycling, to raise money for children’s charities.
After only 12 rides, the Foundation has now raised $10 million and is recognised as one of Australia’s preeminent charity cycling events.
Achieving this incredible milestone is the result of the tireless commitment of many people, including riders, sponsors, support crew, families and friends.
To celebrate, Chain Reaction invites you and your partner, friends and colleagues, to join us for a night of fun and entertainment in recognition of reaching this milestone.
Chain Reaction Ambassador and Orica GreenEDGE rider, Simon Gerrans, will be in attendance, as will many of your fellow Chain Reaction alumni.
Please join us at Melbourne Public Enemyo celebrate raising $10m and toast Chain Reaction’s future success.
Date Wednesday 20 November 2013
Time 6.00pm - 10.00pm
Location Melbourne Public
11 Dukes Walk, South Wharf
MC Luke Darcy, former AFL star and media personality
Cost Tickets - $45 per person
Includes: entry, one free beverage on arrival (drinks at bar prices), finger food throughout the night, presentation by
Simon Gerrans and live music.
Tickets can be purchased online via this link HERE
Total Rush & the Rush Cycling Group will be closed Tuesday 5th November for Melbourne Cup day.
Go out and ride your bike !
Total Rush is having a complete makeover!
Specialized has saved the best dealer till last and is starting our store renovations this Monday, so we desperately need to clear the floors to make room for the builders.
To do this, we will be holding Australia’s BIGGEST Specialized sale!
Savings will be store wide with bikes, parts and accessories all discounted
We will be posting a complete list of sale frames & bikes within the next 24 hours, but to wet your appetite we’ve slashed 30% off all Assos clothing, 20% off Mavic wheels to get the ball rolling
“Like” and “share” this post on your Facebook page and we will give away a Garmin 800 performance bundle valued at $669 and a Pair of S-Works Road or Mtn Shoes valued at $449 to two lucky person. Drawn 18/10/2013
Sale starts 11th Oct – Till 21st or until stock is sold out.
*Floor Stock only
Good Luck to all competitors in the Record field for the 2013 Melbourne to Warrnambool Classic!
Total Rush fields a Team consisting of :-
191 Dean HEATHCOTE VIC
192 David KELLY VIC
193 Luigi VECCHIO VIC
194 Neil ROBINSON VIC
May a Tail wind be at your back all day boys!