Total Rush, one of Victoria’s leading cycle retailer staged a brand re-launch and charity event on Thursday 5 December attended by 130 customers, team cyclists and supporters. Roughly an equal number of men and women attended.
The launch included a charity auction which raised $4,500 for Freedom Wheels through the sale of a Specialized SWorks Tarmac road cycle frame.
A number of elements at the event were employed to promote and reinforce the Total Rush brand which is based on two distinct colours, a vivid pink and black, the colours that have become synonymous with our brand, our cycle teams, rides and events. Complementing the brand promotion on the evening were two female body-artists whose partly clad bodies were painted to resemble the Total Rush riding kit.
While the body artists were topless, which is part of their artistic presentation, their support for the event was extremely tasteful in execution and not sexually offensive. At no stage did any of the guests object to their presence and none departed early or complained. In fact the opposite was the case with comment made about the creative approach taken and many female guests requested that their photos be taken with the artists.
Had Total Rush believed the use of body artists would offend, we would have sought an alternative promotion on the night.
The concept for using body artists came from other organisations that have engaged the same talent who are booked through a professional agency. Such organisations include a major luxury car company and a breast cancer organisation, as well as many others. Total Rush adopted the concept because of its successful use by other organisations and believing it to be an appropriate way to communicate our brand; the concept was strongly endorsed by our guests.
Total Rush has a track record of supporting charities, individuals and others and we strongly believe the company is a good corporate citizen. The company and its employees do not condone the blatant abuse of women, the female form, or any individuals, and we submit that our track record demonstrates our dedication to responsible behavior and tolerance.
Been wondering what that helmet Cav has been using over the last few months?
Introducing the S-Works Evade!
The S-Works Evade is the ultimate aerodynamic racing helmet, combining a superior wind tunnel tested design, ultra-light construction, and great ventilation for the best performance on the road or time trial!
The Evade has arrived & is in Stock, Be quick as these will sell out and the next shipment is Jan 2014!
We are the first Specialized store in Oz to get our hand's on the new 2014 S-Works Epic World Cup! 9.6kg without pedal's! These beast's are already sold but be sure to get in quick to check them out and place an order for the next shipment due very very soon!
Welcome to the Total Rush's grand opening extravaganza!
After several weeks of renovations, Total Rush in Richmond, Australia's original Specialized concept store, has completed their massive million dollar renovation!
To help celebrate this momentous event we would like to invite you come and help us launch it's new look at our Grand Opening Extravaganza!
When: Thursday the 5th of December 7pm – till late
Where: 345 Punt Road, Richmond.
What: Drinks and Nibbles provided.
We look forward to seeing you then!
Just when you thought they couldn't get any better.... the new 2014 S-Works Mountain Bike Cross Country shoes have just arrived. We now have a full size range in-stock at Total Rush and Rush Cycling St. Kilda. Get in fast though, limited stock available!